Understanding your Instagram audience can help you focus your marketing strategy in a way that guarantees results. The more you know about your audience’s demographics, the greater your chance of success will be. Leveraging Instagram analytics and insights can help you refine and align your posts to your target audience to boost engagement.
In this post, we’ll explain the importance of understanding your Instagram audience and how to put this knowledge into action. Let’s get started!
What is an Instagram audience?
Put simply, your Instagram audience refers to the users following and interacting with your account. Instagram Insights is a free analytics tool built-in to the platform’s account.